A political delegation from the Congress of Peru visit La Salle-URL to learn about the clusters of innovation

A delegation of congressmen from Peru visited the La Salle Campus Barcelona-URL and its innovation park, La Salle Technova Barcelona, to know first hand the reality of the clusters of innovation and then be able to carry out in their country.
The 3 Congressmen of the Republic, Ing. Guillermo A. Bocangel Weydert, also congressman of the region, Ing. Moisés Guía Pinto and Mr. César Antonio Segura Izquierdo, as well as Col. FAP Edgar Guevara Contreras, Technical Director of the National Center for Satellite Imaging Operations, took a stage in Barcelona. All of them represented the Commission of Science, Innovation and Technology of the Congress of the Republic. According to Guillermo A. Bocangel, the objective of the visit was to strengthen these points, science and innovation, to promote the creation of public policies that are in agreement at the moment, and that still do not exist in Peru. In addition to the visit to La Salle and Technova, the delegation also met the 22 @, Action of the Generalitat and the Synchrotron.
The knowledge acquired in Barcelona will allow them to import into their country this experience, to cite the actors that would have to intervene in these processes of change in Peru and see how this type of science and technology parks could be deployed in their country, within a period of 7-8 years. Mr. César Antonio Segura also wanted to emphasize that “these parks teach us a structure of operation and relationship between all the actors, how to give value chain, very important for companies”.

5th edition of LS Talent Fair with more than 25 participating companies

Twenty companies will participate next Thursday November 23 to the 5th edition of LS Talent Fair organized by La Salle Campus Barcelona. This is a unique opportunity for all those students and ex-students of Bachelor or Master’s in La Salle-URL who are looking for work or practices.
This talent show will feature more than 20 companies that have active selection processes, so that the candidates can meet and find out what are the most requested profiles and the characteristics they ask when looking for workers. The companies that will participate will be in very different sectors, thus guaranteeing a wide range of job opportunities; Schneider Electric, Groupe Renault, Grifols, Zurich, PWC, Deloitte, KPMG and Mediapro are some of the examples.
The employment rate for graduate students in a Bachelor’s degree in La Salle-URL is 94%, thanks in part to the Talent Fair, which serves as a showcase for many students in the workplace.

THE EDUEMPRÉN PROJECT STARTS THE SECOND EDITION WITH MORE THAN 1,000 PARTICIPANTS

Organized by La Salle-URL, through its innovation park La Salle Technova Barcelona, and the La Salle Catalunya, more than 1000 students from 3rd of ESO from 16 schools of La Salle in Catalonia will participate.

The opening day of Eduemprén will consist of a presentation of the project and the winners of the last edition, as well as an inspiring presentation of the Fageda and a creative activity. The aim of the day is to stimulate the spirit of the social entrepreneur and enhance the role of students as drivers of social change.

Eduemprén is a program for the creation of social enterprises, organized by La Salle Technova Barcelona and promoted by La Salle Cataluña and La Salle-URL, with the intention of preparing young entrepreneurs committed to their environment, so that they can propose innovative solutions to social challenges. About 1100 students of La Salle de Catalunya, divided into groups of 3 to 6 people, will develop a social business project during the academic year, where they will have the advice of the Technova team that will travel to the different centres to do an assessment personalized. The closure of EduEmprén will be in June 2018 when the different groups will have to present their project with an explanatory poster and to a jury that will decide the winners of the different categories.

The URL, again in the world top 100 in the employability ranking of Times Higher Education

The URL, again in the world top 100 in the employability ranking of Times Higher Education | La Salle | Campus Barcelona

The Ramon Llull University (URL) has appeared for the second consecutive year in the top 100 of the Global University Employability Ranking 2017, a ranking prepared by the Times Higher Education, an international benchmark in the university sector.

The ranking, which this year reaches its 7th edition, positions the URL in the 92nd position. In this top 100, the leading American universities stand out, such as the California Institute of Technology, Harvard University and Columbia University. In Spain, two other private universities stand out, together with the URL: the IE University (24) and the University of Navarra (66).

In order to elaborate this classification, a survey has been carried out to 2,500 personnel selection officers from 22 different countries during the months of May and September, as well as to 3,500 executives of international companies.

La Salle-URL receives the XI OWASP Congress on cybersecurity

On Thursday, November 23, La Salle-URL will host the eleventh OWASP Congress on cybersecurity for the third consecutive year. The lectures, open and free, will take place in the Auditorium Room of the Sant Josep building. The day will begin at 9 a.m. with a welcome from the coordinator of the Master’s in Cybersecurity of La Salle-URL, Jaume Abella, and will end at 6 pm with a presentation by Vicente Aguilar Díaz, president of OWASP.
Throughout the day, different experts from the sector will do a total of 7 conferences that will provide strategies and lines of defense to improve security in web development. OWASP has been consolidated as the national reference event on software security.
Those attending the event will be able to apply for the La Salle Scholarship – OWASP to the Talent in Cybersecurity, which is materialized in 80% of the enrollment in one of the masters: MCS (Master in Cybersecurity), MDPA (Master in Design and programming of ‘Apps), Master’s in Online Web Programming and Master’s Degree in Digital Transformation Technologies.
If you want to sign up for the event, you can click here.

THE 3RD EDITION OF ‘LA SALLE TALENT’ UNDER WAY

The aim of the program “La Salle Talent” is to promote the technological, artistic, innovative and enterprising spirit of the students in order to motivate them to deepen their knowledge in each of the areas. At the same time, this helps them to face their university future with more preparation.

The majority of the students who participate are in the first year of High School but it is also open to students in the first year of the Higher Level Training Cycle.

Interested students can register until December 5. Afterwards, a selection process will be carried out and in December, the accepted students will be informed. The center will make the selection of the students of its center and in the case that the seats are exhausted, La Salle will make a second selection.

There will be 22 places in the Engineering program: Hacker, robotics and MIT App Inventor (a method for the development of applications for the Android operating system). 30 places in the Management and Innovation program: entrepreneurship and new business models will be discussed (creation of a start-up), market orientation (connection with the consumer) and Innovation process. 20 places of the Animation & VFX program with Modeling sessions (3D), Texture and Lighting for 3D scenarios and Animation (3D). And 20 places of the Architecture program: architecture and plastic activity, a creation of a sustainable city model and “I will be a good architect”.

Sergi Sauras, architecture student from Salle-URL, awarded an Arquia scholarship for promising young architects

The Fundación Arquia invites young architecture undergraduates in their final years of study or recently graduated architects to compete for one of the 20 annual scholarships it awards as part of its mission to promote awareness of the profession and geographic mobility by offering internships in architecture studios located all over Europe.

This year Sergi Sauras, a student from La Salle-URL, has been awarded one of these scholarships of Fundación Arquia and will spend 6 months in the Aires Mateus studio in Lisbon (Portugal). Aires Mateus is a Portuguese architecture studio founded by brothers Manuel Rocha de Aires Mateus and Francisco Aires Mateus in 1988 in Lisbon and it has an important portfolio of successful buildings, most of which have been constructed in Portugal.

Sergi Sauras will present his final degree project at La Salle-URL in November, having graduated as architect Summa Cum Laude in the USA (Savannah College of Art and Design) and worked in the Danish Studio of the Bjarke Ingels Group. This year, together with a fellow student, he has represented the university at the Llum BCN festival with a lighting project which won the Lamp Lighting 2017 award. He has also set up “ELLS” (www.ells.studio/@ells.studio),  architecture studio with two other students.

The aim of these scholarships is to enable students to complement the knowledge and skills acquired on degree programmes through their practical application in work placements, and to contribute to the bridging the gap between academia and the professional sector by introducing the candidates to renown architecture studios. The scholarship programme has been in place since the year 2000 and has awarded 354 scholarships to architectures from architecture schools all over Spain to date. The Fundación Arquia provides a grant of 7.000 € (national destinations) and 9.000 € (foreign destinations). Furthermore, it covers travel expenses and helps with the travel insurance and corresponding national insurance payments.

La Salle-URL presents a study on “The ten fashion brands in Spain with the most impact on Facebook”

On Tuesday, the Social Media & Fashion studio in Spain analyzed the fashion brands with the most impact on Facebook, at the level of branding and strategy in the network, as part of the La Salle Breakfast Lecture Series. as a prognosis of its evolution. This is a study carried out in the Master in Social Media Branding & Digital Strategy of La Salle-URL, directed by Dr. Gemma Vallet and Lluís Cona, professor of the same Master. The brands analyzed are Bershka, Desigual, Mango, Massimo Dutti, Oyscho, Pull & Bear, Shana, Springfield, Stradivarius and Zara in the period of March and April 2016.

Gemma Vallet has started the presentation with an introduction to the current situation of the sector in Spain, which is one of the great textile powers at the international level, thanks mainly to the drive of Inditex, the largest fashion chain in the world with a turnover of 20.9 billion euros and a net profit of 2.02 billion in 2015. Vallet stressed that “we came from 2015 in which fashion companies had very good results, with a growth of 5%, especially for luxury fashion brands, and in contrast in 2016 has been down 2%, partly influenced by the weather and people are waiting for discounts before buying. ” Looking ahead to 2017 forecasts are somewhat better.
In the roundtable presentation have also participated experts from the media industry, influencers and eCommerce startups to give their vision and experience in this regard. Ramón Barbero, co-founder of Brava Fabrics, which has forecast to invoice close to one million euros through its eCommerce and its innovative way of distributing its shirts; Clara de Nadal Trias, Head of Style in the fashion brand Pimkie and headhunter, as well as fashion journalist; and Alexandra Serret, Content Manager specializing in fashion and trends, co-founder of Wild Juliet.
At the branding level, according to the ranking of the country’s 100 most valuable brands in the world in 2017, prepared by the consultancy Brand Finance, Zara continues to be the leader and has increased its brand value by 43%. Mango and Desigual lead the climb of positions of the Spanish fashion, passing the first of the position from 45º to 33º and especially Desigual, who is now 20º.
Zara continues to be the company with more audience in Facebook globally, dominating prominently with 24 million fans. In the next group, with 9-10 million fans, followed by Mango and Bershka, followed by Desigual and Pull & Bear with 4-6 million. To the tail, is Springfield that does not reach a million fans. But the study analyzes these data only in the Spanish market, and in this case, Zara remains leader (850k) 
but with much lower distances and Desigual with virtually the same data (844k) in the first position. Another fact to note is that Stradivarius moves from the 6th position worldwide, to be 3rd in Spain, with a more compact and competitive market.

In this regard, Ramon Barbero, co-founder of Brava Fabrics, commented that “Facebook has become a traffic generator, and in contrast, it is very difficult to get engagement, and thus Facebook fans have less value than two years ago for the brands “. According to Barbero, at the level of engagement is Instagram the network that is taking the lead. Alexandra Serret has explained that despite this operation, all fashion brands have their Facebook page, it is imperative.
What do these brands do on Facebook? Pull & Bear is the most active brand with more than 2 posts a day, with an average of 1, with Zara far below and sometimes 1 publication per week. In 20% of the cases, the posts are segmented, which allows reaching the target audience much more directly – in the case of Oysho in 97% of publications and Shana none. Shana is a different case since it does not segment the posts but it changes, it is the brand that promotes more posts (68%), followed by Mango with 53%, and with Massimo Dutti without practically promoting its contents. Barbero has added to this point of the promoted ads that are inefficient as a sales tool, but if for sale on the web, which in their case account for 80% of sales, and they are directed more to Marketing actions to generate brand awareness.
The engagement is the comments, reactions and share of the audience on Facebook. All attendees have agreed that years ago was a priority for brands and now have to use other techniques such as remarketing, as it is very difficult to get engagement showing product and instead accounts for 71% of the content of the post. Shana, by far, is the brand with more engagement but with most of its sponsored post-this type of content gets four times more engagement, followed by the loyal public of Desigual who shares the publications organically and then follows Stradivarius with a similar strategy.
By content, as we have advanced the product is the leader with 71% of publications, and the rest, have increased to 16% promotional post (discounts, contests, etc.), while content off not related to the brand alone represents 7% compared to 20% of the previous report. Pull & Bear is an example of this content since in the previous report 80% of its publications were off and has corrected its strategy betting more by the product.

In conclusion, there is a clear bet in general for the most commercial content, both products and promotions.
And what will be a trend in 2017? Visual content is the most used, 80% are photographs and, along with the increase in Instagram that has become the network with more number of daily accesses (8 million users in Spain and 400 on a global level), makes intuit that you will have to be very attentive to its evolution. In addition, in the coming years, or even months, we must be very attentive to other networks, such as the strong commitment of Whatsapp by the direct messaging that can be a new model of social network, and in Facebook Live, according to Lluis Cona you have to follow a lot of wax and think about how brands can use it to communicate.
The study of presence and visibility of fashion brands in Spain in social networks began within the first edition of the Master in Social Media Branding & Digital Strategy, pioneer in Spain and Europe on social networks and branding, mentioned by two consecutive times as one of the best programs in its specialty in Europe for the Eduniversal ranking.

Jaume Duch opens the academic course of the URL and analyzes European parliamentary communication

On October 11 the URL opened its academic year 2017/2018 in the Auditorium of the Faculty of Communication and International Relations Blanquerna-URL. The act, chaired by the rector of the URL, Josep Maria Garrell, was attended by the president of the Board of Trustees of the Ramon Llull Foundation, Josep Martínez-Rovira; of the counselor of Enterprise and Knowledge of the Generalitat of Catalonia, Santi Vila; of Cardinal Archbishop of Barcelona, Joan Josep Omella; of the secretary of the Board of Trustees of the URL and president of the Blanquerna Foundation, Salvador Pié; and the general secretary of the URL, Anna Berga.
The opening of the event was given by the president of the Board of Trustees of the URL, Josep Martínez-Rovira, who emphasized that “it is a duty for us all to work for this project that we all love, and that has persistently positioned itself in a remarkable place within the university system, continue to cultivate excellence in all areas and maintain the social prestige achieved. ”
The general secretary of the URL, Anna Berga, read the summary of the Report of the 2016-2017 course and then the Extraordinary Doctoral Prizes of the 2016-2017 course URL was delivered.
Jaume Duch Guillot, spokeswoman and general director of Communication of the European Parliament, gave the inaugural lecture “Communicate today to prepare tomorrow’s Europe.” For Duch “the twenty-first-century university must be by European force, to fully benefit from the advantages linked to the free movement of people, of the creation of the European Higher Education Area, it must bet on supranational research policies and ensure its participation in the Great European projects in this area. Duch has stressed that “universities contribute decisively to obtain more developed and competitive countries, but above all define the models of society.”
Following on from the counselor of Enterprise and Knowledge Santi Vila, who valued the public utility of the URL and commented that it is an example of how to defend the common good from private initiatives: “Thank you very much for teaching the world that from a Social and private initiative can be made a public service. ”
Next, Cardinal Archbishop Juan José Omella highlighted the values and identity of Christian inspiration of the URL and encouraged “to cultivate ethical conscience, social conscience and political conscience that is capable of working from the university environment creating the necessary complicities with institutions and companies, in the local and global territory, in what is closest to us and, also, in what is farthest. “

Traductor de Google

The rector, Josep Maria Garrell, emphasized the excess bureaucracy that surrounds most university procedures. As an example, the rector emphasized “the time it takes today since a faculty proposes a new degree, be it degree or master, until it can be implemented, and that if there is no impediment on the way, it is almost two years “. In this sense, “we have to ask all, but very special, to the Public Administration and its different agencies, a clear and urgent simplification of things, and that it is left to the universities to exercise our necessary autonomy.”
The rector added that “we are far from the context that led our founding fathers to describe the framework of our beloved autonomy almost 30 years ago. We have gone, in one way or another, backwards. And it is curious to observe how this reflection is shared in a generalized way and, in fact, there are many universities that demand a little more autonomy. ”
The rector also said that the URL should continue to insist on a historical claim that is increasingly strong. “We ask that we treat ourselves like what we are: a university of the university system. That is, like a university more. And to our students, students of the university system must be considered. And if we say it is because it is not always the case. And I think of various social agents and the different administrations and in various media. “

Three researchers from La Salle-URL among the top 150 Spanish scientists according to the latest Ranking of ACUMEN

The 6th edition of the Ranking of Scientists in Spanish Institutions (from 1 to 5,000) according to their Google Scholar appointments, prepared by the ACUMEN Project of the European Commission, includes in this edition three researchers from La Salle Campus Barcelona-URL between the 150 best positions: Dr. Xavier Vilasís, Dra Miriam Calvo and Alessandro Camboni. The first two have improved many positions, while Camboni enters for the first time in these advantageous positions.
Xavier Vilasís, PhD in Physical Sciences from the University of Barcelona and Professor at La Salle-URL, is located in a privileged 61st position. Xavier Vilasís is a member of the LHCb collaboration at CERN. He works on research topics both physics and engineering and is a disseminator of the technological aspects of particle physics. As Dean of Doctorate at La Salle-URL, he worries about the training needs of engineers to face the new challenges of society.
vilasis

In position 103, also improving many positions, we find Míriam Calvo Gómez, PhD. in physics from the University of Barcelona (2006). He is currently a postdoctoral researcher at La Salle-URL, in the GR-SETAD research group. He is a member of the international collaboration LHCb, where he contributes to the analysis of data from the CERN LHCb experiment, dedicated to the study of particle physics. Within the collaboration, it is necessary to emphasize its role as coordinator of the group of ‘Calorimeter Objects’ and former coordinator of the group of physics of ‘Radiative B decays’.
Alessandro Camboni also appears among the top 150, specmiriam-calvoifically in position 117. Camboni is a master’s degree in Nuclear and Subnuclear Physics at the University of Cagliari (Sardinia) and also a doctor in Physics from the University of Barcelona with a study on the production of hadronic jets of quarks b in the LHCb experiment. Member of the international collaboration LHCb of the CERN of Geneva currently works in La Salle as a postdoctoral Juan de la Cierva. His studies focus on the implementation of modern techniques of machine learning and artificial intelligence in the analysis of the data and for the performance of the LHCb particle detector.

Camboni


The data to elaborate this Ranking were compiled during August of 2017 and orders the first profiles classified first by the index in descending order and later by the total number of appointments.