We congratulate Elena Gimeno Bayés, a former student of Architecture at La Salle-URL, for being the winner of the CSCAE logo design contest to create the new corporate image of the Superior Council of Colleges of Architects of Spain (CSCAE).
The proposal was developed along with Enrique Pareira, graphic designer and Elena’s partner at V&BA, an architectural design and graphic communication studio. Before submitting the project they worked hard to present a flexible and adaptable proposal. Studio’s aim was to create a common space to offer sensitive and creative solutions to spatial and visual communication problematics. Their idea was to adapt to the needs of customers a clear, direct and precise language. Their first works were mainly in web and graphic communication, while currently beginning to emerge works directly related to the field of architecture.
In this profession projects presented by men are more recognized rather than the ones presented by women, and Elena Gimeno wanted to reflect on this issue. She believes the passion that women architect have about their profession should be spread, since generally the work of male architects is more recognized. Presence of women architects in the educational and professional fields has to be promoted in order to guarantee their representation in nowadays society, she said.
In her interview with the CSCAE she says that to improve the current situation architecture should be brought over society, so employment opportunities could be boosted. She believes that not only the work of the architect should be valued, but also should be communicated what is it for. We wish good luck to Elena Gimeno Bayés, a great architect involved with what she does.